Meet Our Principal Staff


John M Shelton

John M. Shelton, Principal, is always looking for unique solutions within a changing nonprofit environment. To pursue these ideas further, John left the mainstream track of nonprofit employment to form Impresario. He has worked for producing and presenting nonprofits, in government and for the commercial sector of arts administration for more than 29 years. Impresario is an outgrowth of John’s previous work as a 4-year partner and co-owner of Realife Marketing, a Reno based public relations and commercial advertising firm.

Prior to Realife, John was Executive Director of the Pioneer Center for the Performing Arts in Reno. During his 9-year tenure, John substantially increased use and programming of the facility, tripled the Center’s operational budget, established the state’s largest arts subscription-based audience, created the successful Broadway Comes to Reno series, and raised more than half a million in support of Pioneer Center improvements. He received a Governor’s Tourism Award in 1994.

John has also worked as a program director for two state arts agencies, first with the Idaho Commission on the Arts, and later with the Nevada Arts Council. He has served as the marketing and management director of the American Festival Ballet, and is a past Vice President of the Western Arts Alliance.

Client Feedback:


“John’s background in theater, facility management, consulting, and his extensive knowledge base in nonprofit management practices and issues are an asset to any organization needing assistance in formation, development, management and sustainability.”


                 Susan Mayes Smith, Former                  Exec. Director

                 Lear Theater


“John instinctively ties his work with any nonprofit to community development, as quality of life, economic development, and the idea of connecting residents and life-long learning through the arts is often at the core of his focus.”


                 Kathie Bartlett, Past Chair

                 Nevada Citizen’s for the Arts


“John’s strong skills in presenting the performing arts will be of substantial assistance to presenters and local communities.”


                 Joan Lolmaugh, Manager

                 Clark County Cultural Affairs

John M Shelton

(775) 750-4655 (direct)

Impresario utilizes a number of independent contract professionals in the areas of advertising, database management, design, finance, technical performance, facility production, architecture and engineering, market research or many other specialized fields necessary to meet client needs.

Text Box: arts and nonprofit management

Bringing Organizations and Audiences Together

Main Office;

P.O. Box 34225
Reno, NV 89533-4225
Phone: 775-750-4655